QUICK TIP

Can you persuade clients visually, or by explaining the benefits

OK, to be honest this insight could be relevant to almost any marketing or brand project. If your service or product is very visual, you must have really great photos and you may need to build the structure of the brochure around the crown jewels. In other words, the images that sell you without words. Of course you still need detail and explanation but, depending on your brand, do you lead with information supported by images, or lead with images supported by information? Think of your service from the consumer perspective: can you persuade them more visually, or by explaining the benefits?

Click here to see the case study below demonstrate this Quick Tip in action

CED Stone

A company brochure to showcase the business and product offer

Ced Open Brochure P14

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