QUICK TIP

Creating a consistent brand experience

Creating an event marketing strategy that can be used in pre-event marketing and then on your exhibition stand ensures your visitors get a consistent brand experience. This is especially important when you are launching something new, or if you are changing your brand personality. When somebody is walking the aisles at an exhibition and sees something they recognise, they are more likely to feel attracted to that stand. Whether consciously or subconsciously, that simple memory of a phrase or image breaks down a barrier. They are less likely to walk by or ignore your handshake or offer of a coffee.

Click here to see the case study below demonstrate this Quick Tip in action

Robert Gerrard Insurance Broker

Making an impact and gaining new customers at Liftex Trade Show

Robert Gerrard Letterbox Em4

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