QUICK TIP

Design your campaign with growth and flexibility in mind

Sometimes the timing of your campaign may mean you need to create a temporary identity to get the ball rolling and enable you to deliver some marketing at the early stages, but a more long term identity and brand will come later. This can be a big challenge, but a type marque is a great way to do this. It focuses on the name of the campaign and still offers consistency across marketing and channels, but can be replaced later with a full logo and graphic approach. Campaigns often evolve, meaning designing with growth and flexibility is important so you do not get trapped into a specific style.

Click here to see the case study below demonstrate this Quick Tip in action

Waltham Forest Council

Winning the first ever London Borough of Culture competition

Waltham Forest Badges M6

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