QUICK TIP

Develop a visual brand strategy that offers creativity and consistency

The marketing challenges and requirements of a brand today are so demanding. Just having a logo that also doubles up as a brand graphic is unlikely to be effective. Digital disruption has changed the marketing landscape. Most brands now have a website, social channels and other digital communications like advertising, email newsletters, PDF presentations or PowerPoint slide decks. Add that to offline marketing (that still works and is required) such as exhibitions and displays, printed marketing, possibly even direct mail, and this all creates a hungry graphic-eating animal we call brand marketing. The only way to manage this is to develop a visual brand strategy that offers creativity and consistency; one that can work online and offline, and one with the flexibility to evolve and grow as you do.

Click here to see the case study below demonstrate this Quick Tip in action

CED Stone

A rebranding journey based on strategy

B Ced Brandbook Open B1

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