QUICK TIP

Graphics can work across languages and cultures

Making your values graphical and iconic can help communicate them to staff in an international company, or where some of the staff speak English as a second language. Values can be quite sophisticated and layered in meaning. They should definitely be personal to that company so it is important to have a clear explanation of them. That is a critical part of achieving staff engagement. The subtle meanings and how they resonate with an individual can get lost in translation, whereas graphics can work across languages and cultures.

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SG Technologies

Refining brand values and making them visual

Sgt Office Mural Ic1

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