QUICK TIP

Humanise your brand and build a relationship to stand out

As the consumer is bombarded with marketing every day, from social feeds and emails to signage, billboards and advertising, it has become harder and harder to say something different to get your brand heard. One way is to try and take your product or service and humanise it by focussing on the needs, goals and ambitions of your audience, talking about how your brand helps, fits in and becomes part of their life. If your marketing has personality and tries to build a relationship with the consumer, you will jump ahead of the competition, which is still shouting about how wonderful it is.

Click here to see the case study below demonstrate this Quick Tip in action

City University

Campaign to persuade students to stay for postgraduate studies

City University Belong Campaign Posters

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