QUICK TIP

Link your printed marketing with your digital channels

Using print within your marketing is definitely not old fashioned, especially if you can be innovative and combine print with a digital experience. Welcome to Blippar augmented reality. This magazine’s target audience was young students so, by adding the Blippar process to the front cover, users could scan it on their phones using the app and receive digital content such as videos and games. Print still has a strong place in marketing, especially if you can think of fun ways to use it. It really can be a refreshing medium in an online-dominant world.

Click here to see the case study below demonstrate this Quick Tip in action

British High Commission Malaysia

Magazine targeted to students with a digital element

Myedu Cover Open Brochure 2

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