QUICK TIP

One website to showcase multiple business divisions

If different parts of your business have totally different audiences, creating one website which has a shared area, and then focused areas for each business division, is the way forward. This enables you to create a bespoke experience for each audience in many ways – you may need a different language, different sections and a different visual style – all of which will make each visitor feel more comfortable and that you are talking to them more personally. But the overall plan of the site still shows the group structure, as there may be some power in knowing how everything links together.

Click here to see the case study below demonstrate this Quick Tip in action

Havering Council

Redeveloped website targeted to different audiences

Havering Catering Website All3 Dd1

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