QUICK TIP

Seperate sub branding from main brand control for a clearer strategy

Some brands have complex architecture and, within the day-to-day battle to keep on top of brand delivery, taking the time to step back and see a bigger picture can be difficult. To help Havering College control and manage its marketing, we separated campaign branding from the main ‘corporate’ branding. If you have different sub-brands and need to incorporate external brands as well, separating the sub-brand needs from your main guidance makes defining when to use which brand approach so much easier. Every brand is under pressure to react to marketing needs quickly, so you want the strategy to be as clear as possible.

Click here to see the case study below demonstrate this Quick Tip in action

Havering College

Brand guidance that connects with students

Havering College Guidelines Open 1B

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