QUICK TIP

Spring clean your brand guidelines to make them fit for purpose today

Rebranding is a big task so very often a guide book gets 'tweaked' and added to, and by doing so loses the ability to control the brand marketing effectively. If you are sensing this it may be time to refresh the existing guidelines and make them fit for purpose again. That doesn't have to mean a full rebrand, just a re-thought strategy to ensure the guidance works for your brand today. Assess the current elements and you may be surprised that something as simple as brand colours and typography is OK, but some adjustments transforms their use and impact. Think of this as spring cleaning your brand guidelines.

Click here to see the case study below demonstrate this Quick Tip in action

Ofcom

Streamlined brand guidelines, fit for purpose

Ofcom Brand Guidelines Logos

Related Quick Tips