QUICK TIP

Staff pics make your internal comms campaign more believable

Using real pictures of staff can make your internal communications campaign more believable and trusted. If you can add in messages of support from staff then even better. People really do buy from people and now more than ever they look for social proof, or their social circle (in this instance colleagues) for assurance, guidance or the confidence to say “Yes I will give that a try or support that”. Great campaigns can be created with image libraries, but for internal communications, friends and colleagues will always resonate more.

Click here to see the case study below demonstrate this Quick Tip in action

Defra

Increasing awareness of staff training days

Defra Campaign Posters Canteen

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