Take inspiration from different sectors to build the customer connection you strive for

Being brave and creating something different to the norm in your industry can help you stand out from the competition. It may also help your customers and clients see you in a different light. Many of the briefs we receive have competitor research, which of course is a good thing. But sometimes this can make you blinkered, probably subconsciously, to what is the best solution for your job, at this moment in time, to connect with your clients in the way you want to. You may find to express your values and style you have to take inspiration from unrelated sectors that have the customer connection you strive for. Don’t always produce what you feel comfortable doing, especially if you want to inspire an innovative reaction.

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Buzzacott Chartered Accountants

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