QUICK TIP

There is a world of opportunity beyond digital

Using non-traditional advertising spaces and opportunities can have more impact. The train stations at the Gare du Nord in Paris and Brussels Midi both have many digital, bright, colourful advertising screens. But by placing adverts in unique ways and spaces, our campaign stood out more and captured the attention of travellers. Digital has taken over our lives both at work and at home, so sometimes yet another screen advert is easily dismissed. For your next marketing project, can you do something totally different, perhaps going ‘old school’, using a non-digital approach?

Click here to see the case study below demonstrate this Quick Tip in action

British Embassy Paris and Brussels with Eurostar

Showcase the UK’s expertise to a worldwide audience

Great Eurostar Brussels Entrance Floor 1

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