QUICK TIP

The typography in your logo can be a key expression of your personality

While having a graphic icon or marque is a useful part of building a new logo and brand, don’t under estimate the importance and power of the type element. If you have the time, and your design agency is both creative and prepared to be flexible, try to mix and match some of the type options with some of the graphic elements. You may be amazed at how different combinations can transform the overall impact of the logo. A simple icon can feel corporate and strong next to one type face, and suddenly become warm and welcoming against a different font. There are so many font styles to choose from, make sure this is not a secondary consideration, but is the perfect style for your brand personality.

Click here to see the case study below demonstrate this Quick Tip in action

Centre for Apprenticeships

A logo with personality and brand style

Cfa Web Images 1

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