QUICK TIP

Understand how your offer helps your audience to build an effective marketing campaign

Most marketing projects are about engaging with an audience, persuading or influencing them to take an action. You will start with your aims as you see them from your perspective, but the key to an effective marketing campaign is to try and match that to the pain points of your target audience, their concerns and frustrations. Delve deeper in to what are they thinking. This may vary across the community. It doesn’t always have to be negative; you can also tap in to their likes and hobbies, see how they react to other campaigns. The key is to get the clearest audience picture (persona) you can and then you will know how to persuade and influence.

Click here to see the case study below demonstrate this Quick Tip in action

Waltham Forest Council

Whips Cross Hospital campaign to engage with the local community

Whipps Cross Bus Advert 3M

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