QUICK TIP

Understand the mindset of your audience and adapt your approach

For an internal communications campaign it is more important than ever to really understand the mindset of your audience and adapt your approach to different sections of the workforce. While they may have some shared company connection (perhaps core values), different working situations and roles can create totally different mindsets. For staff incentive schemes this is critical as for example what persuades and influences someone in sales will be different to customer service.

Click here to see the case study below demonstrate this Quick Tip in action

Neopost

Staff incentive campaigns to unite the whole team

Neopost Paceneo Postit Ic7

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