Your colour palette and typography are powerful brand expressions

Never underestimate the importance of core brand elements such as a colour palette and fonts in ensuring your brand has the right personality and character. For some brands these fundamentals are covered, but only as a tick box for control. But both colour and typography are powerful brand expressions. This case study has a second major learning point: that defining subtle detail within photography guidance makes sourcing images and commissioning photographers so much easier. For a very visual brand that produces lots of marketing, getting on top of all this early saves money and time, while delivering a stronger identity.

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Miraj Stories

A brand built on values and positioning

Miraj Brand Notebook B7

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