QUICK TIP

Your logo is in a competition. Make sure you win it!

Even if you feel you “just need a logo not a full brand identity” it is still worth doing some research in to your competitors and the sector. A full brand program is a big project, and while a logo is only part of that, it is one of the key visual elements, and the part that gives you recognition and becomes memorable. So it is still vital you do some research to make sure the logo you choose stands out, conveys something about your offer and your personality, but most importantly gives your customer the confidence you are better than the competition. How will you know that if you don’t have a clear picture of the logos and brands within your sector, the good, the bad and the ugly (they will all be there).

Click here to see the case study below demonstrate this Quick Tip in action

Linbec

A logo that stands out from the competition

Linbec Logo Design Helmet

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