QUICK TIP

Your logo is not just a name but a reflection of your personality

A logo or brand identity has to have the right character and personality. That may sound obvious, but sometimes a logo shouts the company name but does not offer any more. It does not give the audience any insight in to what kind of company and brand it is. Not every logo has to have a graphic; type-only logos can still be full of style and personality. Sometimes a graphic marque can help give that something extra and inspire a visual brand strategy to be used across all marketing. The key is to see a logo as not just a way of saying your name, but an opportunity to connect and engage.

Click here to see the case study below demonstrate this Quick Tip in action

Naval Service Sports Charity

A powerful brand that has ‘punch’

Royal Navy Business Cards B5

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