If your service or product is best sold visually make sure the stand has lots of big imagery to reflect this. If you need to explain your offer to clarify the benefits you may need more words, but keep them short and punchy and perhaps use infographics to explain the best key points. In the same way great website development is more than the latest functions and plug ins, great exhibition stand is more than sourcing the latest equipment or structure. It is about creating the best space and experience to reflect your brand’s best qualities. We make sure your solution has both style and substance.
Linking to this is how the actual experience of the stand needs to reflect the character and reputation of the company. For example if you a warm, friendly, family run firm the stand experience needs to also be welcoming, the chance to relax and chat to staff, not over powering with gadgets and technology and a corporate feel. On the flip side if your service or product is at the cutting edge of innovation there is no point in having a simple stand structure with lots of text panels for people to ‘hopefully’ read. If your brand is about innovation your stand has to feel innovative.
Click here to see our case study – CED Stone exhibition stand design