One challenge may be how you create messaging aimed at different employee types, or connect with staff in different places, some office based, others out in the field. Exploring different channels and touchpoints is crucial. Another issue is how staff can become dismissive easily, “Just another message from management.” But trying something different with internal comms can get staff to take a second look.
With something like internal values, not only does engagement increase with graphics, it is easier to embed them within staff inductions or even become a tool within recruitment marketing. Overall, many brands prioritise their external marketing for obvious reasons, but having an engaged workforce can be as vital for business growth as sourcing a new client.