Marketing

Marketing is about connecting with your audience, through different channels and often with a progressive message. So how much do you really know about them? Do you have a clear picture of their problems, worries or concerns? How can you match your offer to their needs? Do you know what your audience wants to hear? As a brand and marketing agency we can help you answer these questions.

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Great marketing requires creativity of course, but also understanding, so you are constantly persuading and influencing your audience. It is about the visual impact and the message, and they both need to be an honest reflection of your brand, otherwise the savvy public will see through anything that sounds too good to be true.

Consistency across a campaign builds trust. Does your message match the personality of your brand? It needs to. Stock images can work, but are they real and believable? Otherwise that trust will start to evaporate. With so many channels to use, are you using the right medium to show the audience you truly understand their world? As a design, brand and marketing agency we understand the complexity of marketing today.

Campaign language

More than a strapline, creating a cohesive and engaging language for a campaign will ensure every visual in every medium has a consistent message that builds impact and ensures your marketing engages with the audience.

Campaign design

We are all bombarded with marketing and messages every day, so your campaign design needs to have impact. Great content needs to catch the eye first, and then it can engage.

Advertising

Print advertising is still a powerful marketing option if you can target effectively. Clever brands are finding new ways to combine the digital and physical worlds through display ads. Well, if bus stops work for Facebook…?

Direct Mail

Digital printing has changed what we can create and send to a small audience. Receiving something that has been personalised and targeted is a refreshing change from the digital marketing norm.

Photography

Online libraries can be a great resource and enable any project, even with a small budget, to look engaging. But a photo shoot can create even more unique character and capture your brand’s personality.

Copywriting

The best marketing is where the copy and content is so strong and engaging, it can capture the reader even when it’s set in plain text on white paper. Then the design just adds drama. Copywriting is an art, a skill not everyone has.

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