Great marketing requires creativity of course, but also understanding, so you are constantly persuading and influencing your audience. It is about the visual impact and the message, and they both need to be an honest reflection of your brand, otherwise the savvy public will see through anything that sounds too good to be true.
Consistency across a campaign builds trust. Does your message match the personality of your brand? It needs to. Stock images can work, but are they real and believable? Otherwise that trust will start to evaporate. With so many channels to use, are you using the right medium to show the audience you truly understand their world? As a design, brand and marketing agency we understand the complexity of marketing today.